Indigo Tones: Personal Color Analysis Services & Products

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Empowering you to wear color CONFIDENTLY

Hi! I'm Personal Color Analyst Kerry Jones.

I have helped thousands of clients confidently wear flattering colors with my unique 12 Season Personal Color Analysis services and products.

I would love to help you build a wardrobe that makes you feel authentic and amazing.  I'm based In Rochester, NY but travel all over the country.

STEP 1 - Book a color Analysis consultation

When you wear colors that harmonize with your natural skin tone, hair color, and eyes the results are life changing. At Indigo Tones, the color analysis is personal, the products are natural and the experience is unforgettable!

STEP 2 - Shop Indigo Tones

Shop Swatchbooks

Shop Cosmetics

Shop Accessories

Shop Gift Cards

Shop Clothing


Shop Confidently by Seasonal Tone

The Cool Winter Shop The Cool Winter Shop

The Bright Winter Shop The Bright Winter Shop

The Bright Spring Shop The Bright Spring Shop

The Warm Spring Shop The Warm Spring Shop

The Light Spring Shop The Light Spring Shop

The Light Summer Shop The Light Summer Shop

The Cool Summer Shop The Cool Summer Shop

The Soft Summer Shop The Soft Summer Shop

The Soft Autumn Shop The Soft Autumn Shop

The Warm Autumn Shop The Warm Autumn Shop

The Dark Autumn Shop The Dark Autumn Shop

The Dark Winter Shop The Dark Winter Shop

Your closet could look like this!

This was my closet before I understood my Light Summer coloring and my Romantic style. I bought more and more clothing hoping to find something I would look good in....it only resulted in lots of clothes in drab colors and nothing I felt like wearing!

This is my closet now. Every piece flatters my coloring, suits my style and goes with the rest.

I need so much less! Getting dressed is a joy! Travel packing is a breeze!

Step 2 - Book a Closet Refresh

Find your best colors in one quick shopping trip with me!

My clients are shocked that all it usually takes is one shopping session for it all to click! You will learn how to see the right colors amongst many, how to choose flattering styles for your shape and stay true to your clothing personality style and within your budget!

Step 3 - Schedule a Personal Shopping Session


Traveling Color Analysis Studio is on the road!

I love travel and connecting with clients around the country. The travel studio van allows me to bring all the tools from my studio to you!

Upcoming cities include:

San Francisco, Boston, New York City

While the bulk of my time is in my Rochester, NY based studio, I often travel to other cities - Boston, San Francisco, Chicago, Charlotte, Vero Beach, Florida and I would love come to your city also or on the way! Be sure to follow @indigotones on Instagram, Facebook and Youtube to share in the adventures!

Request Kerry to Travel to You


Real Stories from Happy Customers

I feel as though I have been given permission to open up and be free with the colors I love! It's been a freeing experience.

Teresa, Victor NY

I don't think the compliments have stopped - almost EVERY day someone stops me! It’s GREAT!

Kim, Administrator, Rochester, NY

I have gotten so many complements, but mostly I feel like ME when I look in the mirror.  It’s been so much fun walking into stores and honing in on the styles and colors that are right for me.

Lori, Jeweler, Rochester, NY

After just two days of "wearing my colors," I cannot believe the amount of compliments I am getting.  This is amazing!  I am so thankful and feel so confident and vibrant in my colors.  :)  I am so happy that I am a warm spring.  It is definitely me

Kristi, Realtor, Rochester, NY

I have received COUNTLESS complements on my makeup and overall look, and I just feel like I'm on top of the world!

Bridget, Rochester, NY

I spent most of my adult life searching for the perfect lip color, and now I have a whole selection of perfect colors to wear every day. I am so glad I met you and did the color analysis. It was life changing.

Catherine, Rochester, NY

I’ve never worn less makeup since getting my colors done.

Amy, Jeweler, Rochester, NY

Everything in my closet works together, no more clothes that just sit there unused because they don't work.  The money I save is great and my confidence in what I purchase is empowering and saves so much time.   I have never found any other company that really does all you do.  Thank you again for everything.

Carrie, Irvine CA

I now own many (many!) fewer items of clothing than I used to, but I love each and every piece, and they work together in so many different combinations!

Heather, Rochester, NY

You have changed my life!!! I feel so much better and it’s so much easier getting ready. It really was the best investment I have ever made!

Lorraine, Professional Organizer, Rochester, NY

We had a blast and will be changing our wardrobes accordingly. The whole experience is unique, very informational, and great fun to do with family or a few friends. You are very good at what you do.

Judy, Palmyra, NY

Fellow travelers ask how such a variety of clothes can emerge from such small bags. I pity those burdened by their large suitcases. I had been one of them – especially when they mostly contain variations of black, white, and beige!

Miriam, World Traveler, Rochester, NY

Check out the Blog, Living in Color!

Colorful Lives, Cool Winter Julie Warner

I had the pleasure of working with a [Cool Winter](/content/collections/cool-winter "Cool Winter"/index.html) client whose colors I had done many years ago. She had tried to shop for her colors but wasn't really motivated to stay true to them until more recently when she brought her daughter in for a color analysis and remembered the WOW when seeing someone draped in the perfect shades. Enjoy reading Julie's experience immediately following the closet color refresh and taking advice from Kerry about putting together outfits in a new way.

[Read More](/content/blogs/living-in-color/colorful-lives-cool-winter-julie-warner "Colorful Lives, Cool Winter Julie Warner"/index.html)

Colorful Lives, Warm Spring Kristina Hutch Matthews

I am thrilled to introduce you to my friend, colleague and dreamwork mentor, Warm Spring Kristina Hutch Matthews.  Kristina is an artist, writer, animal lover, healing arts practitioner and so much more!  Her mother is also an accomplished and prolific artist and together they run the Penfield Arts Center.

We immediately clicked when we met and I was excited to give her a color analysis given her natural talent for all things aesthetic.  I wasn't surprised to see her closet immediately following the analysis was filled with muted colors. That is typical these days, especially for those with a creative style.  But, I was shocked to see her closet a few months ago.  She has completely transformed it from the dusty colors of the past to lighter and brighter colors focused especially on the warmth of [Warm Spring](/content/collections/warm-spring "Warm Spring"/index.html).  She has learned that the golden browns of her hair and eyes work perfectly as neutrals replacing blacks and grays.

Over the years, I have utilized many personal development tools but it was Kristina's dreamwork class that has given me the most incredible AHA moments. I thought the class would be fun and interesting and help me understand why I saw a whale or something like that but dreamwork is so much more!!  Kristina has a talent for giving feedback and fresh insight into a situation that may be challenging or lingering from the past.  My understanding of how to remember and process dreams has truly been life changing and transformative.  Kristina has brought so much color into my life!  Read more about her journey with her artistry and healing practices as well as her personal color journey in this month's blog:

[Read More](/content/blogs/living-in-color/colorful-lives-warm-spring-kristina-hutch-matthews "Colorful Lives, Warm Spring Kristina Hutch Matthews"/index.html)

Colorful Lives, Bright Spring Natalie Rae Dickerson

What fun to introduce the incredibly colorful Bright Spring, Natalie Rae Dickerson!  I met Natalie when she was in the process of taking over the fabulous fine clothing store, Panache Consignment from my client and colleague Joan Lincoln. Meeting Natalie was like a burst of fresh air. She radiated warmth and vibrancy and was very game to learn more about what colors would be ideal for her. It was no surprise that she absolutely popped in the bright colors and that she jumped right in head first into wearing them. Every time I pop in to the shop, she is shining in some new combination of her colors. She redesigned the store to be organized by color and I find it so easy to find colors for myself and my clients. Read more about her international journey in the world of fashion and color in this month's blog.

[Read More](/content/blogs/living-in-color/colorful-lives-bright-spring-natalie-rae-dickerson "Colorful Lives, Bright Spring Natalie Rae Dickerson"/index.html)

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